As the father of an autistic child, I have been faced with more than a few necessary home modifications projects. Unfortunately, with the high cost of raising a special needs child and my wife's decision to stay home and raise our son, there simply was no room in our budget to hire a contractor to complete these projects for us. Each weekend for nearly a year, I would pick a project to work on. This past month, I finally finished every project on my list. After learning more than I thought I would ever know about home construction and repair, I have a new found appreciation for the skills of general and specialty contractors. That is why I decided to start this blog to pay tribute to the job these contractors do, and help to empower more homeowners to take on the role of a contractor in their home.
Virtually every business has a sign of some sort. Especially for a small business, your sign can be one of the most important advertising tools you have. A sign will be the first impression many people have of your business, so it's important to make sure you've got the best design possible. Unfortunately, it's easy to make a mistake when designing yours, especially if you don't have experience in that area.
Here's a look at some of the most common mistakes small business owners make when designing their sign, and how you can avoid them.
Mistake #1: Not Including A Phone Number and Address
It sounds obvious, but take a look the next time you're out, and notice how many small business signs don't include a phone number and address. A customer may not remember your business' name and simply be heading to a specific address, or may be passing by and want more information about your business. You want to make it as easy as possible for potential customers to find you and contact you.
Mistake #2: Not Being Consistent With Your Brand
Especially when it comes to your signs, you want to promote a unified brand throughout your business. The colors and font of your sign should match everything else with your business. This includes the interior of your location, printed promotional materials, and your website. If a customer is already familiar with your brand, they will be able to recognize your sign before they're even close enough to read it.
Mistake #3: Not Being Limited With Your Words
There's an advertising concept called the "seven word rule" that states a person can process about seven words on a sign as they're passing by. Any more than this, and information is being lost. When designing your business' sign, make an effort to keep your sign under seven words. If you absolutely must have more than seven words, make sure the most important words are larger than the rest (and that there are no more than seven of them of course).
Mistake #4: Not Staying Basic
As a general rule, you want to have a basic design on your sign. You may be tempted to have a "flashy" or unique design, but that's a fast way to have an unreadable design. A basic font is easier to read than a fancy script, and a mix of uppercase and lowercase letters is recommended over all caps. In addition, it's best to use no more than one graphical element on your sign so the viewer's eye is drawn to the important part instead of bouncing all around.
If you want to make sure your sign is done the right way the first time, it's probably best to trust the design and production to the sign company professionals. They likely have years of experience, and they know what works (and what doesn't).Share
15 April 2015